student advisor.indd 1 5/10/07 10:42:52PULL-OUT SECTIONiOctober/November 2007A message fromSteve Peet HELLO and welcome once again toOrganizations operate in antechnological innovation,possible drivers of change. As afactors, which influence businesstaken to environmental scanning,success of an organization.This article initially identifies aown business.me through Roy Bass onAn environmental analysis shouldthat require some form of(2006, p. 65) prefer the PESTELinto: political, economic, social,legal (refer to Figure 1).The PESTEL Framework• Political: could includenew Prime Minister, and• Economic: includes changes inor exchange rates, and the• Social: includes changes inhabits or demographic changesexpectancy and the growth of• Technological: may includeor new approaches to research• Environmental: the impact ofthe effects of climate change.•Legal: includes new legislation,of the minimum wage or changesIn addition to the PESTELto examine competitors (currentdetermine their capabilities andtheir likely actions or responses.
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