MBAS 906 Proposal Submitted by Fahad Ali EXECUTIVE SUMMARY The Proposal is based on the Business Case pertaining to Insight (or Insight Toys Corporation). The proposal considers development of Business Intelligence and the tools associated to the operations and the strategic reporting. The utilization of the dataset with respect to the market intelligence stands to be crucial. The Report also takes into account the past performance of the company along with the critical aspects linked to the detailing of Business Analytics Processes, Datasets and the use of Analytical Tools. INTRODUCTION The Strategic Planning Report includes the crucial elements which encompass the significant elements of the undertaken project. The Report based on the Company Insight Toys Corporation, also referred to as “Insight” needs the assistance in form of the data analytics which will be helpful in guiding the current situation and the deployment of advanced tools for the datasets in order to achieve the goals (Cardoni et al. 2018, p.28). The understanding of the operation plan and development of proposal for the company is significant with the demonstration of the needed financials, procedures and the legal and ethical terms and conditions. BACKGROUND WITH PROBLEM STATEMENT The Background about the company Insight Toys Incorporation (or ‘Insight’) being the largest toy manufacturer globally and marketing across the globe. As the largest toy maker has to ascertain to the need standards, there is a dire need to have the data driven decisions along with the dedicated data analysis which is helpful for the implementation of the effective operations so as the company is able to meet up to the levels of expected profits. The Problem Statement associated to the company is the challenge linked to bring about the data driven decisions for the organization Insight Toys Corporation. The problem statement also considers the priority being aligned to business transformation along with the Digital Marketing Strategy. Gunawan (2019) COMMERCIAL ISSUES AND OPPORTUNIES OF INSIGHT The commercial issues associated to the company are the financial management along with the monitoring of performance and regulation. The compliance also needs to be checked along with the adherence of the needed quality levels. The deployment of optimum technology and the assistance in the decision making based on the results ascertained from the datasets tends to be significant (Mallon 2019, p. 1409). The Opportunities of Insight are linked to the dedicated team and the team work which is demonstrated by the employees. Also, the management of the company is adept in terms of the transparency in sharing the data along with the crucial information among the internal and the external stakeholders. The opportunity of Insight Toys Incorporation also stands to be the value addition they wish to have and rely upon the data analytics for making the significant decisions (Neis 2017, pp. 479) The valuation of the company is strong and the investment they are proposing in the recruitment of consultancy in order to have the analytics be assessed gives the positive outlook which can be ascertained about Insight Toys Incorporation. Outline of High Level Processes The high-level processes involve the extrusion, blow moulding and the injection moulding done for the manufacturing of the toys. The manufacturing has to adhere to the needed quality standards and the Customer feedback is also taken up in a significant manner in case of Insight Toys Incorporation. The eight product lines of Insight Toys Incorporation along with the two crucial product brands being Novelty and Toy stand to be crucial. The product style has the high-end processes running as part of the 335 product styles. Peterson (2019) The processes are also gauged based on the Unit Capacity and the Unit Lifespan with the ratio representing the 100% minus the age associated to the manufacturing unit. This is further divided by Unit Target. This is the range of products that are produced at the manufacturing unit of Insight Toys Incorporation. Research Question, Methodologies and Information Sources Datasets The Research Questions for the proposal are – Is the timeliness of information needing a hindrance in effective decision making? Do the internal datasets provide the relevant information to bring about the priority statement of Digital Marketing Strategy for Insight Toys Corporation The methodologies that are being deployed involve the researches and the surveys along with the observation based on the data provisioned in the research. The survey includes the questions formulated for the existing customers and the customers who have been linked to Insight Toys Corporation in the past. The internal and the external stakeholders are also being selected as the target audience to retrieve the significant perceptions. This is based on the Survey Questionnaire being emailed to them. It includes a set of ten questions that are in form of multiple choice. The Information Sources Datasets include the Pew Research and Google Scholar. The Tableau is helpful in creating the useful fields based on the provided data set. The measurement of intervals along with the definition of the dataset needs to be carried out. Project Key Phases Deliverables The key phases of the project deliverables are as follows – Project Initiation – The initiation of the project is aligned to the understanding of the key needs and meeting the goals based on the mission and vision of Company. As the event initiation is linked to the comprehension of corporate culture and ethos of Agility, Accountability and Responsiveness, the various processes and the sub processes are being designed. Project Planning – The Project planning involves the strategic planning and the deployment of communication tools that are being used in the arena of decision making. The project planning for Insight Toys Incorporation has to be effective solution for the Supply Chain Specialists, Product Managers, Marketers and the Finance Professionals. The varied audience includes the internal and the external stakeholders. The identification of the stakeholders along with the roles and the responsibility of the stakeholders needs to be well determined. Project Execution – The execution of the project involves the taking up of the action based on the desired objectives. The execution has to be in a phased manner and the taking up of the actions needs to be aligned too. The management of the processes along with the people and the distribution of the relevant information stands to be significant. The execution has to consider the functional units of the company too. The Corporate Services along with the Operations, Supply Chain, Sales and Marketing and the Customer Care stand to be important. The Product Development has to take place in a phased manner too. Project Monitoring – The Project Monitoring for Insight Toys Incorporation is an effective way in which the various processes and the sub processes are being well monitored based on the requirements (Peterson 2019). The Accounting, Finance and the Legal services tend to be significant part of the Corporate Services. The various processes have to be well monitored and the same is accomplished with the simplistic approaches. Controlling – The controlling of the project involves undermining the various levels and the execution of the project in a phased manner. The various resources aligned to the functioning of Insight Toys Corporation have to be undertaken based on the earned value progressing and forecasting tools. Project Delivery Timeline The Project Delivery Timeline is based on the various phases in which the project will be completed. The deadline for the subprocesses is 15th May 2021. The various subprocesses based on the delivery timeline are as below – Project Planning – 15th Oct 2020 Tasks Determining the Scope of Work and Understanding the Past Performance – 10th Nov. 2020 Determining the Business Intelligence Tools and Implementing Them – 15th Jan 2021 Determination of the Strategic Reporting Tools – 20th Feb 2021 Deploying Approach based on leveraging Internal Datasets – 15th May 2021 Limitations in Project The limitations of the project are as provided below – Understanding the Project Scope and aligning the same to the vision and mission Unable to meet sudden price escalation Wrong estimates leading to Budget being disturbed Risk of exceeding timelines in project Assumptions and Decision Constraints The information available from the company sources is true to their knowledge The datasets being deployed in analysis are being discussed by management There are events external to the project which can impact the performance The Communication Tool is the Strategic Planning Report used in the decision making for the audience Datasets and Decisioning Tools Datasets: The data sets is linked to the related items and can be accessed with respect to the whole entity. The significant transaction of Customers with the order number and the customer latitude for the location is also present. The CSAT score of the customers is significant and the Product Style along with the Product Brand form part of the dataset. Business Analytics Processes: The processes with respect to the organization Insight Toys Incorporation include the defining of the business needs and exploring of the data along with the analysis. Peterson (2019) The prediction of the future trend considering the historical past is relevant part of the Analytics process The optimization aids to find the best solution which ca be effectively be implemented for the purpose of decision making. Decisioning Tools: The analytics based upon the deployment of Tableau in the arena of decision making is helpful. This enables the stakeholders to view the data and perform the activities aligned to decision making. The consolidation of the data can be done from the multiple resources in case of Tableau and the enhanced visualizations tend to be helpful for Insight Toys Incorporation. References Cardoni, A, Tompson, G H J, Bartolacci, F & Zanin, F 2018, ‘Strategic planning for value creation in business networks: conceptual framework and theoretical proposals’, Strategic planning for value creation in business networks: conceptual framework and theoretical proposals, pp. 17-44. Gunawan, H 2019, ‘Strategic Management for IT Services Using the Information Technology Infrastructure Library (ITIL) Framework’, in 2019 International Conference on Information Management and Technology (ICIMTech), IEEE, pp. 362–366 Mallon, WT 2019, ‘Does Strategic Planning Matter?’, Academic medicine, vol. 94, no. 10, pp. 1408–1411. Neis, DF, Pereira, MF & Maccari, EA 2017, ‘Strategic Planning Process and Organizational Structure: Impacts, Confluence and Similarities’, Brazilian business review, vol. 14, no. 5, pp. 479–492. Peterson, S A 2019, ‘Advances in Information Technology Integrated with Strategic Direction Advances in the Technology of Managing People: Contemporary Issues in Business (The Changing Context of Managing People)’, Emerald Publishing Limited, Bingley, pp. 13-24.
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