Introduction Empirical Research Based Assignment: The assessment for Buyer Behaviour and Ethics requires you to draft an Introspective and Reflective Report on a firm of your choice. Using consumer behaviour theories, in particular culture and consumer decision making, prepare a report on the impact of CV-19 on i) marketing strategies of a firm; and ii) the buyer behaviour of consumers of its products and services You can include a reflection on its ethical approach to marketing communications and how it is employed to persuade consumers. You need to think about the theoretical lens you will use to examine this topic so for instance, this assignment can focus on motivation theory, consumer learning, or risk and uncertainty. Also, reflect on methods you will use in collecting information on the firm and consumer segments it serves.
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